Lillet X Emily in Paris: Buy this Exclusive Limited Edition at Royal Batch!
Lillet X Emily in Paris – This is a collaboration that we never asked for, but it was delivered unexpectedly. Lillet is a famous French aperitif brand known for its light, refreshing taste, and timeless Parisian sophistication. Meanwhile, “Emily in Paris,” the hit Netflix series, has captivated viewers worldwide with its irresistible blend of fashion, romance, and French allure. Now, imagine the excitement for fans (who are liquor connoisseurs as well as dedicated viewers of Emily in Paris) if they got to know that the Lillet X Emily in Paris exclusive collaboration has been released.
Yes, you heard it right – RELEASED!
The limited collaboration of Lillet X Emily in Paris has already been available on the market.
The two of these icons have come together to celebrate the highly anticipated fourth season of ‘Emily in Paris’ on Netflix. To mark the occasion, Lillet has partnered with Paramount Network to release two exclusives, limited–edition bottle designs that embody the chic, adventurous spirit of Emily’s Parisian journey. Fans of both the show and this classic aperitif can now indulge in a sip of style with this unique release – available for purchase at Royal Batch.
‘Lillet X Emily in Paris’ Limited Release: Here’s What You Need to Know!
July 12, 2024: Lillet, the Perno Ricord-owned aperitif brand, announced the limited release of two “Chic” fashion-inspired bottlings. These limited-edition versions feature the same classic formula that Lillet is known for – the concentration of 85% wine and 15% of macerated liqueurs. To celebrate the release of “Emily in Paris” Season 4, Lillet has designed these new bottles to reflect the style of the show’s main character, Emily. One bottle features a daytime look, while the other embraces a nighttime vibe – both inspired by outfits you could imagine Emily wearing herself in the series. These stylish bottle designs capture the essence of Parisian fashion and Emily’s bold, adventurous spirit. This unique Lillet X Emily in Paris collaboration is a unique promotional and celebratory strategy that effortlessly blends pop culture with a timeliness beverage. By linking the lead character of the highly anticipated fourth season of a popular Netflix series’ Emily in Paris’, Lillet aims to position aperitif in the modern contemporary cultural landscape. For the series, the reflection of Emily’s chic fashion on liquor bottles is a great promotional strategy, which will give more boost to the series.
Therefore, the Lillet X Emily in Paris collaboration creates a win-win scenario where both sides aim to enhance their appeal and reach.
‘Lillet X Emily in Paris’ Type Collaboration Isn’t the First Time for the Series!
In Season 3 of “Emily in Paris,” the Kir Royale cocktail played a notable role, adding a touch of glamour to the series.
During the 4th episode, when Emily and her coworkers (Luc and Julien) celebrated Emily’s unemployment while having outdoor lunch, Emily sipped a berry-coloured cocktail for the first time. The moment this cocktail’s flavors ignited in her mouth, she spit,
“Ooh, this is delicious. What is it?”
In reply, Luc informed her about the Kir Royale cocktail.
He also said,
“It consists of crème de cassis topped with champagne. The perfect drink to sip and do nothing as the Ferris wheel turns”.
(Additional Information: Crème de cassis is a liqueur made of blackcurrants of Burgundy)
After this scene, the Kir Royale cocktail is featured multiple times throughout the series. Eventually, she also pitched this cocktail as an RTD (Ready-to-drink) packaged beverage to her agency.
Emily’s vision became a reality when the champagne company agreed to launch the bottled version of this cocktail under the name Chamère.
Keeping the series stuff aside,
Who would have thought this fictional knack for promotion would turn into off-screen chaos? A few weeks after the release of ‘Emily in Paris Season 4’, spirits producer ‘Quintessential Brands’ released ‘Emily in Paris Season 4’ inspired ‘Chamère.’
Thus, the ‘Lillet X Emily in Paris’ collaboration is not the first time this Netflix series has ventured into the world of spirits. In 2022-23, it was the Kir Royale cocktail, and this year, it’s Lillet.
Where to Buy ‘Lillet X Emily in Paris’ Limited Edition?
Celebrate the release of ‘Emily in Paris’ Season 4 with the exclusive ‘Lillet X Emily in Paris’ limited-edition bottles, available now at Royal Batch! These beautifully designed bottles capture the chic style of Emily, the show’s main character, and bring a touch of Parisian elegance to your collection. Whether you’re a fan of the series or just love fine wine, this collaboration is a must-have. Shop at Royal Batch, your premier destination for high-quality spirits, and get your hands on this limited-edition Lillet Blanc before it’s gone!
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