The bad boy of Bourbon is bottled at a robust 103 proof, but its 6 years of aging smooth out the feathers real well. Through award-winning packaging and point-of-sale, and a unique and irreverent marketing campaign, Fighting Cock appeals to both male Gen X-ers and serious Bourbon lovers alike. Fighting Cock is one of Heaven Hill Brands.

The “kickin’ chicken” has been a favorite throughout the South for years.