Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.

Inspiration through collaboration

It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm - you should come see it sometime.

Advertising, our way

Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots - cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.

Evolution, not revolution

Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.

Following the launch of Absolut Peppar in 1986, this smooth lemon flavored vodka hit the market two years later and quickly became our best selling flavored vodka. Actually, it still is.

Now, was it that Absolut Citron inspired the creation of the Cosmopolitan, one of the world’s best known modern cocktails, that brought it fame? Or that the most influential trend setters started ordering “Cosmo” in the coolest bars and clubs? Or simply that Absolut Citron both enhances a wide selection of drinks and works brilliantly on its own just by adding ice? Honestly, we are not entirely sure, but nevertheless very happy to have Absolut Citron in the limelight of the flavored vodka scene.

WHAT DOES ABSOLUT CITRON TASTE LIKE?
“You have the aroma of the lemon and can almost taste zest and juiciness. Together it’s like a complete experience of the freshest lemon you can find.”

Thirty years after the “Cosmo” hero Absolut Citron not only stirred but shook the world of mixology, its apprentice was brought to life to the satisfaction of bartenders and drink lovers. Since the launch of Absolut Lime with its natural and not overly-sweet flavor, bartenders and “trytobees” at home have one less thing to think about when trying to impress their guests with that perfectly balanced drink. Cheers to another citrus sibling that brings to both classic and new drinks a unique character and an Absolut twist! While we’re on the subject, the Absolut Lime Vodkarita or Absolut Lime Mule never disappoint.

WHAT DOES ABSOLUT LIME TASTE LIKE?
“Very vivid. You get freshly hand-squeezed lime from both the aroma and the taste.”

NOSE : Clean, rich, rounded, fresh bread and notes of white chocolate and light cereal and with a deep mellow spice.

PALATE : Full bodied, luscious silky mouthfeel with waves of rich macadamia nuts, creamed cereal and garnishes of white chocolate and buttery notes of freshly baked bread. Light fresh nuttiness with a well-balanced hint of mellow spice and pure balanced richness.

FINISH : Rounded mellow spice with fresh nuttiness and a well balanced warm smooth finish.

AWARDS & ACCOLADES

2013 - Double Gold Medal, San Francisco World Spirits Competition
2013 - Best Vodka, San Francisco World Spirits Competition
96 out of 100, Wine Enthusiast

Absolut Grapefruit, sibling to our other citrus flavors Absolut Citron and Absolut Lime, is one of our talented newcomers. With its well-balanced sweetness and fruity taste, we just know this will become one of your new Absolut favorites if you haven’t had the chance to try it yet. In our opinion, The Swedish Paloma is an instant classic, but we won’t hold a grudge should you find your own favorite. Pinky swear.

WHAT DOES ABSOLUT GRAPEFRUIT TASTE LIKE?
“I get an immediate aroma of freshly squeezed pink grapefruit and a taste that is slightly sweet.”

Vanilla. This magnificent flavor that can enhance pretty much everything from cookies to… well you name it.  Perfect for those with a sweet tooth or the ones that are into experimenting with contrasting flavors. The versatility of vanilla is also true when making drinks – regardless if you’re going for something simple like a Vanilia Espresso Martini, or something as provocative as a Pornstar Martini.

WHAT DOES ABSOLUT VANILIA TASTE LIKE?
“For me this is a blend of dulce de leche and crème brûlée. It’s vanilla and beyond, with fine caramel notes on top.”

Absolut Peppar was launched in 1986, seven years after Absolut Vodka. Besides being the first flavored vodka in the family, it was also the first clear flavored vodka imported to the US. And then came the rest.

So why pepper? Since vodka and pepper are the main ingredients in a Bloody Mary, it seemed like a good idea to make things easier for bartenders working at the many Bloody Mary bars popping up in Boston, New York and elsewhere at the time. The idea soon turned out as intended, both for bartenders and for all the weekend brunch fans looking to impress friends with an easy-to-make, perfect to pair Bloody Mary.

WHAT DOES ABSOLUT PEPPAR TASTE LIKE?
“This is like freshly ground black pepper in liquid form. It’s a play on Absolut Vodka. Same mouthfeel and thickness, with an added warmth and spiciness.”

Bringing you that watermelon sweetness with zero added sugar, Absolut Watermelon is without a doubt our new summer favorite. The refreshing taste of sweet watermelon makes it an easy-to-mix must have, perfect for backyard parties or front porch chilling alike. With Absolut Watermelon you are nearly there, drink in hand. Just add soda or tonic, serve in a highball glass or bring a pitcher for your friends to enjoy the liquid summer vibes of Absolut.

WHAT DOES ABSOLUT WATERMELON TASTE LIKE?
“It’s like the bite of a thirst-quenching watermelon you get on a hot summer’s day. It starts with a sophisticated dull taste, closer to cucumber than you might think, that grows into a luscious, sweet flavor.”

*per 1.5 fl oz of Absolut Watermelon – calories 91; carbohydrates, protein, sugar and fat all 0 grams.

Maker Notes

With our range of Absolut Cocktails featuring Berry Vodkarita, Mango Mule and Grapefruit Paloma, we believe we have hit the sweet spot between mixology and convenience. Made with Absolut Vodka, all natural flavors, real fruit juice and second to none mixology expertise, we are bringing those highly sophisticated cocktails to your spur of the moment get-togethers.

Absolut Berry Vodkarita is a sweet little twist of our widely appreciated Absout Vodkarita. A fizzy pre-mix with a lot of berryness and without the mess. Fill a rocks glass with ice and dazzle your friend with a chilled ready to drink – made by some of the best bartenders you can find (don’t worry we won’t take any credit, this is your party).

Sweet and sour never goes out of style. Fusioning the typically Swedish wild raspberries and the tropically grown lemongrass taste, Absolut Vodka Soda Raspberry and Lemongrass brings you the taste of summer, perfect for any occasion where fizz is all and the fuss should be kept to a minimum.

Delicately sparkling, with the crisp and refreshing taste of raspberry followed by the bright notes of lemongrass, this is your carefully balanced, all natural flavored, ready to enjoy premixed drink, whatever you are up to.

WILD BERRI FLAVORED VODKA

Absolut Wild Berri is your natural kick starter for the full-on house warming party, a perfect mood manager for that spontaneous after work, and everything but a wild card when it comes to mixing with others.

With a natural taste of freshly picked blueberries, blackberries and wild strawberries, Absolut Wild Berri saves you the time hunting in the bushes so you can spend more time perfecting your drink. Innovate to infinity, consume moderately.

WHAT DOES ABSOLUT WILD BERRI TASTE LIKE?

“It’s very much black currant on the nose, but with a distinct taste of wild ripe strawberries. This feels like an early morning walk in the Swedish forest filling up on berries as you go.”

WILD BERRI FLAVORED VODKA

Absolut Wild Berri is your natural kick starter for the full-on house warming party, a perfect mood manager for that spontaneous after work, and everything but a wild card when it comes to mixing with others.

With a natural taste of freshly picked blueberries, blackberries and wild strawberries, Absolut Wild Berri saves you the time hunting in the bushes so you can spend more time perfecting your drink. Innovate to infinity, consume moderately.

WHAT DOES ABSOLUT WILD BERRI TASTE LIKE?

“It’s very much black currant on the nose, but with a distinct taste of wild ripe strawberries. This feels like an early morning walk in the Swedish forest filling up on berries as you go.”

Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.

Inspiration through collaboration

It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm - you should come see it sometime.

Advertising, our way

Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots - cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.

Evolution, not revolution

Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.

Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.

Inspiration through collaboration

It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm - you should come see it sometime.

Advertising, our way

Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots - cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.

Evolution, not revolution

Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.

Introducing Absolut Cocktails: bar-quality ready-to-serve cocktails made with premium Absolut Vodka and natural flavors. Absolut Vodka Mojito combines zingy mint flavor with a deliciously sweet lime aroma. Absolut Cocktails are the ultimate hosting hack. No more complicated recipes or wishing you could just join the party already. It’s as easy as open, pour over ice, and enjoy. Clink!

SINGLE ESTATE : Every drop of Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers.

COPPER CRAFTED : Elyx is made entirely by hand in a vintage copper column still from 1921. Thousands of copper packets are used sacrificially, removing unwanted compounds and contributing to a rich and flavorful final product. The skill and experience of manual distillation produces a luxury vodka with unparalleled character and flavor.

LUXURY VODKA : Elyx embodies a new sense of luxury while redefining the vodka category. What makes us a luxury vodka is not just the quality of our product, but our cultural identity and ambition to always act with integrity, even when nobody is watching.

TASTING NOTES

NOSE : Clean, rich, rounded, fresh bread and notes of white chocolate and light cereal and with a deep mellow spice.

PALATE : Full bodied, luscious silky mouthfeel with waves of rich macadamia nuts, creamed cereal and garnishes of white chocolate and buttery notes of freshly baked bread. Light fresh nuttiness with a well-balanced hint of mellow spice and pure balanced richness.

FINISH : Rounded mellow spice with fresh nuttiness and a well balanced warm smooth finish.