Hoosier Gameday Lager is a Vienna-style beer brewed by Upland Brewing Company and Indiana University. It has 4.7% alcohol by volume (ABV) and is available in limited drafts at Upland Brewing Company locations, as well as at grocery stores, liquor stores, and convenience stores.
The beer is made with malted Vienna malt from Sugar Creek Malt in Lebanon, Indiana, and has a balance of malty flavor and refreshing drinkability. Some say it has a crisp semi-sweet malt base, grain, and bold finish hop presence.
Upland Brewing Company partnered with Indiana University Licensing and Trademarks to create the beer, which was based on feedback from fans and the Bloomington community. The beer has a cream and crimson candy color, and some of the sales will go toward IU student scholarships.
Packing: 6 Cans of 335ml