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James Gin
Maker Notes
This is a gin with a singularity of purpose – to Make America Drink Again. It distills the essential flavour of the United States – burger and hot-dog mustard – and blends it with subtle gin-making botanicals to create a faint patriotic fervour in the back of the throat. Not to be used as a garnish for fast food. It will shock-chill the meat product and cause structural instability in the bread element.
TASTING NOTES
The mustard is front and central and provides warmth while being light on the tongue. We paired it with gherkin to counterbalance the heat by giving a briny note to the finished product. As a result, it’s a savory style gin that is both light and warming, with tomato providing a smoothness to the profile.
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There is no such thing as an ‘Asian parsnip’. Parsnips do not grow in Asia, and are unknown in that region’s culinary canon. Rather, this gin combines the homely flavour of that most English of root vegetables with the gastric stimulus of spices from India. It is a comfort and a thrill in equal measure, and is officially acknowledged as a vital component of UK multi-culturalism.
Parsnip, a humble vegetable valued by Romans and hated by schoolchildren - was used historically as a sweetener and has a uniquely nutty profile.
Combined with spices of the Far East – ginger and green cardamom – Asian Parsnip is a warming gin with lingering light sweet notes.
All foreigners think it rains constantly in England, so we thought we’d turn that belief into a distilling and marketing opportunity with a gin that invokes the assault on the olfactory senses that we experience when we open the front doors of our already damp houses and breath in the heady scent of freshly wetted pavement. It may not rain at all where you live, but this pours beautifully. We are famous for our humour.
We’ve combined beetroot with lovage, bay, orange, and ginger to create a gin with light notes alongside earthy tones that give an almost umami quality to the gin - and instantly invoke the majesty of our Sceptered Isle.
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