About the Brand

Whisky for the modern, curious drinker

Our distillery is nestled in the heart of Melbourne, Australia. Not the outback. Or a sunshine-soaked beach. Melbourne is a bustling city that celebrates unique cuisines and cultures. Here, we ditch the airs and graces and focus on flavor instead.

That's why we use red wine barrels to mature our whisky. We source all our whisky ingredients from just a day's drive away. Then, in the wildly varied Melbourne weather, our whisky draws out its signature fruity, delicious flavor in just three short years. We call this elemental maturation and it's why we couldn't make our whisky anywhere else.

Our Melburnian founder, David Vitale, grew up in a big Italian family. He was born and raised around a food-obsessed, flavor-forward dinner table. And he knows our whisky feels right at home at those moments spent enjoying a meal with others.

Raise a few eyebrows and bring a bottle to a BBQ. Pour it with tonic and watch jaws go to the floor. It's an eye-opening business, this new world of whisky drinking.

Invicto is the biggest star of Mucha Liga, a fearless luchador who combines skills and passion to own the battles as a living legend. He represents the old school Lucha Libre, bold inside the ring and gallant outside of it. He’s the most experienced luchador of Mucha Liga, and through all those years defending his honor with his undefeated record, he has led los técnicos in his fight for justice and truth, using his wisdom and unmatched quality.

Invicto is the biggest star of Mucha Liga, a fearless luchador who combines skills and passion to own the battles as a living legend. He represents the old school Lucha Libre, bold inside the ring and gallant outside of it. He’s the most experienced luchador of Mucha Liga, and through all those years defending his honor with his undefeated record, he has led los técnicos in his fight for justice and truth, using his wisdom and unmatched quality.

Invicto is the biggest star of Mucha Liga, a fearless luchador who combines skills and passion to own the battles as a living legend. He represents the old school Lucha Libre, bold inside the ring and gallant outside of it. He’s the most experienced luchador of Mucha Liga, and through all those years defending his honor with his undefeated record, he has led los técnicos in his fight for justice and truth, using his wisdom and unmatched quality.

On March 1, 1872, President Ulysses S. Grant signed the Yellowstone National Park Protection Act into law, protecting one of the most unique natural environments on earth.

This limited edition straight bourbon whiskey honors the first 150 years of Yellowstone. Master Blender Nancy Fraley has created a unique, 9 year-old blend of wheated and rye bourbons to help celebrate America’s first national park and the 150th anniversary.

Each of the 150 bottles will come with a leather carrying case, and all sales proceeds will be donated to help support Yellowstone Forever, in their continued efforts to protect, preserve and enhance the future of Yellowstone National Park.

STRAIGHT BOURBON WHISKEY

9-YEAR-OLD BLEND OF: 

> 93% WHEATED BOURBON: 68% CORN I 20% WHEAT l 12% MALT BARLEY

> 7% RYED BOURBON: 68% CORN I 20% RYE I 12% MALT BARLEY

TASTING NOTES

COLOR: Copper and hazelnut

NOSE: Orange marmalade, buttercream, lemon peel, pound cake, marshmallow, fresh pomegranate

BODY: Caramelized honey, grilled pears, green tea and white peppercorn

MOUTHFEEL: Full bodied, gradual swelling, roasted figs with bright flashes of mandarin and red licorice

FINISH: Zesty grapefruit rind, hints of licorice and cracked black pepper

This unique spirit has been impossibly crafted to capture the essence of a historically made Absinthe with flavors that are distinct and contemporary. Lyre's spirits have their own distinction as a premium, non-alcoholic beverage.

Flavor profile:

Anise and aromatic to taste. Fresh. Distinct flavors of verbena, anise, fine herbs with a touch of sweetness to give it balance and length. No examples of hallucinogenic symptoms.

TASTE PROFILE

To Taste: Anise and aromatic to taste. Fresh. Distinct flavors of verbena, anise, fine herbs with a touch of sweetness to give it balance and length. No examples of hallucinogenic symptoms.

Bouquet: Packed with liquorice, anise and lemon, candy, fresh cut herbs including nettle, fennel, wormwood.

TASTING NOTES

COLOR: Our darkest and deepest amber and henna color.

TASTE: Deep and complex flavors of vanilla, nuts and oak.

AROMA: Robust vanilla and caramel notes; slightly smoky.

FINISH: Long and full; perfect for easygoing sipping.

2022 - 04, “PINKIE’S BATCH"

MASTER DISTILLER NOTES

The color of this batch is a rich, golden amber that really shines when you hold it up to the light and admire the glass you’ve poured. The aroma is balanced with brown spice and vanilla notes, which gives you a preview of the taste. When you first sip it, your mouth is filled with Booker’s signature vanilla flavor, and it leaves you with a lingering well-rounded finish. I know my dad and grandad would have enjoyed this batch over a football game, and I’m very proud to name this batch in honor of my granddad, Frederick Booker Noe.

LABEL INSPIRATION

The fourth release of the Booker’s Bourbon 2022 Collection is Booker’s Batch 2022-04 “Pinkie’s Batch.” Frederick Booker Noe, better known as Pinkie to his family and friends, was my grandad. To this day I’m actually not sure where Pinkie got his nickname from, but one thing I do know is that he was someone who always followed his passions, just like I do with whiskey making.

A lot of people thought that Pinkie was in the bourbon business – a good assumption to make about someone in our family – but he worked as the vice president of the local bank. That’s not to say he didn’t enjoy drinking bourbon – he actually was a big fan – but the bourbon business just wasn’t his thing like it was for Dad and is for me and my son Freddie. When Pinkie wasn’t running the bank, he also loved to golf. I remember as a little boy that golf was a big part of his life, and he tried to play as often as possible. So much so that he had an indent in his hip from the golf balls he’d keep in his pocket. Pinkie was also an outdoorsman, with a passion for hunting that he passed down to Booker. He often brought Dad along with him to hunt quail, and I know those were always bonding experiences for them.

BLANCO

From the Alembic still, to the stainless steel vats for 15 days, this tequila preserves the characteristic notes of the purest and cleanest tequila, and the agave flavor we love so much. You will experience the flavor of our process in each little taste.

TASTING NOTES

COLOR: CRISTALINE WITH SILVER HINTS. PURE AND TRANSPARENT

AROMA: COOKED AGAVE | HERBAL TONES | GREEN APPLE

TASTE: SWEET AGAVE | FRUITY | BLACK PEPPER | WET SOIL

The Untamed whiskey is a combination of malt and grain that has been double distilled and aged in white oak 'Bourbon' casks. It is non-chill filtered and comes at cask strength. With its clean and bright pale yellow color, this whiskey has a light and floral aroma that gives way to a palate filled with bright citrus flavors and a touch of spice. It has a surprisingly long and smooth finish, making it a versatile addition to any whiskey collection. Enjoy it straight, chilled, or on the rocks, as it is the perfect blend of strength and sophistication.

Tasting Notes

The Palate has some citrus flavors and a hint of spice, with a long and soft finish for a cask strength whiskey. A high quality blend.

Willies-Huckleberries, a wild-growing bush berry found in the mountainous regions across Montana, are a favorite treat of our state animal, the Grizzly Bear. Whether you’re sipping it on the rocks, mixing it in a warm beverage, or layering it in a cocktail on the rocks, you’ll thoroughly enjoy the fruits of our labor.

Awards

Silver Medal – Los Angeles International Spirit Competition – Los Angeles 2015

Gold Medal – Seattle International Spirits – Seattle 2016

Silver Medal – New York International Spirits Awards – New York 2016 • Best of Category – Northwest Wine Summit – Oregon 2016

METHOD AND MADNESS Rye & Malt – the first aged experimental distillate release created at the Micro Distillery in Midleton. Innovation is nothing new to Midleton, but the micro distillery has provided the copper canvas for experimentation to run free. This whiskey is the realisation of trial, and error, and brilliant bottled breakthroughs that started with “What if?

Masterfully created by our next generation of innovative whiskey makers, METHOD AND MADNESS Rye & Malt is a distillate-driven whiskey, bursting with floral notes and a spicy character. The combination of rye with malted barley brightens the whiskey’s naturally wide spectrum of flavours and aromas to evoke notes of lemon balm, white pepper, chili flakes and toasted wood with a lingering finish of spiced fruit.

RYE MEETS MALT.

Cereal notes meet spicy undertones

Mash Bill: 60% Rye & 40% Malted Barley

Distillation: Double Distilled

Maturation: Ex-Bourbon Casks

ABV: 46% & Non-Chill Filtered

NOSE: LEMON BALM - FLORAL LAVENDER - CLOVE SPICE

TASTE: WHITE PEPPER - CHILI FLAKES - TOASTED WOOD

FINISH: FADING FRUITS - LINGERING SPICE - CEREAL MALT & BARLEY

THE WORLD’S FIRST PLATINUM EXTRA AÑEJO TEQUILA

Separating itself from the rest, QUI Tequila, the world’s first platinum extra añejo tequila, embodies the beautifully rich flavor, aroma, and character of extra-aged tequila, but with an incredibly smooth finish. After aging for more than three and a half years in American Whiskey and French Bordeaux barrels, QUI undergoes a proprietary filtration and distillation for the smoothest finish in the world. With notes of vanilla, butterscotch and a hint of oak, QUI won the Gold Medal at the Spirits of the Americas Competition, as the best extra añejo tequila judged.

Enjoy complimentary shipping when purchasing two or more bottles. 

TASTING NOTES

NOSE: Vanilla, butterscotch & hazelnut 

TASTE: Caramel, vanilla & toasted coconut 

FINISH: Essence of oak followed by a warm soft finish 

BEST SERVED: Neat, over a big ice cube, or with fresh citrus and a touch of agave 

Every great idea starts with a challenge.

Ours was simple: fine aged tequilas were not widely available in America.

It was on a trip to Mexico in the 90’s where QUI co-founder, Medhat discovered his passion for fine aged tequilas. He came to love their incredible flavor and wonderfully smooth finish. He wanted to bring that world best taste and exclusivity back to New York. The problem? These luxurious liquors were something that could rarely be enjoyed as their price point was just beyond the reach of so many.

QUI was established with the aim of not only creating the finest sipping tequilas on the market, but also making them accessible to more people, not less. Our mission has led us to create an exceptional, award-winning and simply luxurious range of liquors.

To create our tequilas, we discard the heads and tails of each distillation, using only the heart, which is the very best. It gave rise to QUI from the word te-QUI-la.

QUI SELECT is the exquisite new addition to our portfolio of beautiful extra añejo tequilas. This one of a kind extra añejo has been aged in a blend of hand-selected Tennessee Whiskey, French Bordeaux, and Sherry Casks for 7 years! 

Experience notes of caramel, tobacco, and coconut in this beautiful extra añejo with a creamy soft finish.  Additive-free.

Flavor Profile & Tasting Notes

Each batch of our Restoration Rye Whiskey is blended using a series of pods. Each pod is created by grouping barrels to create a sensory profile. 

‍Mashbill : 17% Yellow Corn | 63% Rye | 20% Malted Barley

Awards
‍Ultimate Spirits Challenge - 91 Points - 2022

San Francisco Spirits Competition - Gold - 2021

Because we love the purest tequila, this reposado spends only three months in white oak barrels. This allows for the wood to never forget the pureness that precedes it. You will find the perfect mix of the origins and the first notes of maturation

TASTING NOTES

COLOR: COPPER AND LIGHTLY GOLDEN

AROMA: PERSISTENT AGAVE | LIGHT VANILLA | DRIED FRUIT

TASTE: AGAVE WOOD | LIGHT VANILLA NOTES | CITRUS AFTERTASTE

Patron Silver is handcrafted from the finest 100% Weber Blue Agave and is carefully distilled in small batches at Hacienda Patrón distillery in Jalisco, Mexico.

TASTING NOTES

COLOR: Crystal clear

AROMA: Fruits & citrus

TASTE: Smooth & sweet

FINISH: Light pepper

For the series’ second release, Pinhook has partnered with Garrett Oliver, brewmaster of Brooklyn Brewery and 2014 James Beard Award winner, to produce an artfully structured high-proof, high-rye bourbon. This special collaboration will fund 20 scholarships in brewing and distilling to people of color through the Michael J. Jackson Foundation, of which Oliver is chair. Blended and proofed from 20 pinhooked barrels out of Still Austin. Aged for 4 years in the Texas heat, which speeds aging and results in a whiskey with a maturity that far exceeds its time in the barrel. In Pinhook’s Collaboration Series, we partner with luminaries working in other sensory-rich fields to produce vintages that epitomize the curiosity-based approach Pinhook was founded on: sourcing great barrels of whiskey and meticulously crafting the blend and proof to bring out their finest characteristics. By exploring the possibilities of whiskey from varied perspectives, the Series’ collaborators invariably hit on something new and exciting.

2022 Collaboration Series No 2. — Garrett Oliver

CORN: 75 | RYE: 20 | MALTED BARLEY: 5 | PROOF: 118.9

Bighorn Bourbon is a superior blend of varying ages of fine bourbon. Named for the majestic Rocky Mountain Bighorn Ram, this smooth spirit is unbeatable on the rocks but mixes perfectly in your favorite whiskey cocktail or in one of our signature drinks below.

Awards

Gold Medal – The Fifty Best – New York 2017

Silver Medal – Beverage Tasting Institute – Chicago 2014

Devil’s Brigade Whiskey was distilled in Montana and Canada, and blended and bottled by Willie’s Distillery in Ennis, MT. Blended from 60% American Bourbon and 40% Canadian Whisky, like the percentage of American and Canadian men assigned to the Devil’s Brigade. Just as the Unit took the V-42 Knife into combat with them, this spirit offers 42% ABV for enjoyment. This blend of Whiskies is our way of honoring the bravery and valor of these men who fought in WWII with distinction.

Awards

Gold Medal – Taste – SIP Awards 2021

Gold Medal – Bottle Design – SIP Awards 2021

Innovation Award – SIP Awards 2021