OUR RUM

DELIGHTFUL ABOVE ALL

When we say our rums are “crafted,” here’s what we really mean: We focused on doing one thing, really well, and then we focused on it some more. We don’t make anything else, because… well, sometimes one thing is delightful enough to fill up your glass. That’s not exactly a new idea — but it is a good one. 

CRAFTED IN SAN DIEGO

You know how you know when something is “just right”? When you’ve filled a 400-square-foot apartment with jars of sugar and yeast — for 3 years — to find the one with the perfect balance. We don’t do well with shortcuts. We do well with making delicious rum.

QUALITY INGREDIENTS

When it comes to rum, sugar, and yeast are dance partners — and they dance together for quite a while. The right recipe only makes the right rum when you choose the perfect dancers and give them the floor. Our sugar cane syrup is special. It’s hard to make. The process has been the same, following the same tradition for 111 years, and it’s worth the extra trouble. To it, we add heritage yeast. Economical, it is not. But when it gets together with the sugar cane syrup, something magical happens. And that’s how we get a nuanced, flavorful silver rum worth spending an evening with.

HANDMADE COPPER POT STILLS

It’s a whole wondrous world of distillation in there. Where many commercial rums choose an automated, continuous distillation method in a Column Still, Clever Fox comes from handmade copper stills. It’s how we get cleaner, smoother flavors, for an overall tastier rum. We take our cuts by hand, in small batches. What emerges is quality, not quickness — but then, why on Earth would you do something you love quickly?

A very clever idea, indeed.

When you’re living the really good stuff, your senses take over. You know the stuff: it’s piano chords, a hug you’ve been waiting so long to give, and time with old friends. It’s the moments that get to just be moments, with no fuss. It’s when life just… flows. We all deserve more of that. And we’re in the business of making those moments a little less rare and a little more delightful.

Why Rum? Because we loved making it so much, we couldn’t imagine not sharing it. And because we happen to think it’s always the perfect shortcut to making memories. It takes time and cares to make a great-tasting white rum, and this recipe was three years in the making. Distilled by hand in small batches from fresh, all-natural Louisiana sugar cane syrup, filtered San Diego water, and secret heritage yeast from San Francisco.  

Chamomile, Earthy, Aloe, Stone fruit. A daydream in a glass.