He is god of snow, Son of Sif, step-son of Thor—he is ULLR, the norse god of skiing. He is so fierce a bowman and ski-runner that none may contend! Just as it is good to invoke his name in duels, it is appropriate when you start a run, go off a kicker, or attack steep moguls. He is who you pray to for snow when the mountains are bare and pay homage to with libation at the end of a day on the mountain.

The unique combination of peppermint and cinnamon in ULLR encapsulates the winter sports experience. Clear as melted snow, it starts out with a bracing peppermint flavor, but melts into a warm cinnamon finish. ULLR can be enjoyed in a variety of ways—in hot chocolate, in coffee and cold brew or on the rocks…but it really shines served ice cold and straight up, preferably right out of the snow.