Dr. Dre and Snoop Dogg Launch Still G.I.N, New Ultra-Premium Gin
Dr. Dre and Snoop Dogg have long been known for shaping the sound of hip-hop. However, now they’re making waves in the world of spirits with the launch of their new ultra-premium gin, Still G.I.N. Inspired by the iconic hit song “Still D.R.E,” this premium gin isn’t just another celebrity-endorsed product – it’s a full-fledged creation by two perfectionists who’ve been making hits for decades. They’re doing it again, but this time, with gin. “Yeah, we still pourin’ that gin back again, From the beats to the streets, now we sippin’ within, 42.5 on the bottle, we’re livin’ it right, Tangerine in the glass, like a summer night.”(Dr. Dre’s die-heart fan might recall this iconic verse) This exciting collaboration has arrived after the success of their Gin & Juice canned cocktails earlier this year. Now, with Still D.R.E, the dynamic duo is taking their love for spirits to the next level. “Gin & Juice, their RTD (Regular to Drink) brand, was inspired by Snoop’s 1994 single “Gin and Juice,” while this latest “Still G.I.N” pays homage to their iconic collaboration “Still D.R.E” from the 1990s. Still, G.I.N is more than a beverage; it’s a tribute to the studio days when they sipped gin and crafted some of the hip-hop’s most legendary tracks. But now, it’s all about crafting the perfect gin. “We didn’t just slap our names on it,” Dre insists. “We built this from the ground up, just like we did our music and Beats headphones.” And Snoop? He’s all in, too: “We’ve been in this gin game for a long time – this one hit just right.” This ultra-premium gin is now available across the United States, offering consumers a fresh and vibrant take on a classic spirit. A Spirit with Musical Roots The creation of Still G.I.N by Dr. Dre and Snoop Dogg is more than just a venture into the spirits industry – it’s a celebration of their deep-rooted connection to music, specifically two of their most iconic tracks. The premium gin seeks inspiration from Dr. Dre’s iconic track “Still D.R.E.” This song reasserted Dr. Dre’s dominance in the music world after facing personal and professional challenges. At that time, it didn’t gain the recognition and popularity of what it deserved. However, over time, the song has become a cult classic of 90s hip-hop. Dr. Dre also performed this song at the 2022 Super Bowl Halftime Show alongside Snoop Dogg, which resulted in its popularity reignition. The song surged back onto the charts, while its music video hit over 1 billion views on YouTube. These musical roots gave birth to Still G.I.N, a premium spirit that reflects Dre and Snoop’s passion for perfection. Just as they crafted their hits, they crafted this gin from the ground up. The smooth, citrus-led flavor profile mirrors the smoothness of their beats, making it more than just a drink but an extension of their musical legacy. Crafting the Perfect GinThe process behind Still G.I.N. was meticulous, with the duo deeply involved in each step of its creation. From selecting the perfect combination of botanicals to designing the honeycomb-inspired bottle, every detail was carefully curated to ensure excellence.The gin is produced using vapor distillation in a copper pot still, a method that captures the full essence of its unique blend of botanicals. The result is a citrus-forward gin with delicate floral and spice notes, offering a well-balanced flavor profile that appeals to both gin connoisseurs and casual drinkers alike. Tasting notes include tangerine, jasmine, and coriander, culminating in an aromatic finish that makes it ideal for mixing.Distilled and bottled in the U.S., Still G.I.N. is offered at 42.5% ABV and is available at Southern Glazer’s Wine & Spirits that handles the distribution, ensuring nationwide availability.A Collaboration Beyond Music This new venture into the spirits world is more than just a business move for both celebrated rappers. It’s a continuation of their long-standing creative partnership, which has produced some of the most influential music in hip-hop history. "Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun," Snoop said, reminiscing about their early years. "Together, we ain’t gonna do nothing regular."The Still G.I.N. brand is supported by an experienced team, including Patrick Halbert, Andrew Gill, and Rocco Milano, founders of the bottled cocktail brand On The Rocks, which was acquired by Suntory Global Spirits in 2020. Andrew Gill, the brand’s Chief Strategy Officer, praised the collaboration, noting that Dre and Snoop were involved in every decision, from the flavor to the packaging."Dre and Snoop were involved in every step – from the bottle design down to getting the perfect harmony of botanical notes and smooth mouth feel into each sip," Gill said.Order Still G.I.N at Royal Batch! With Still G.I.N, Dre. Dre and Snoop Dogg have solidified their place in the premium spirits market. From the sleek packaging designed by renowned artist Ini Archibong to the carefully crafted gin inside, Still G.I.N is set to make waves in the gin world, offering a modern, clean, and versatile spirit that’s perfect for any occasion. Whether you’re a seasoned gin enthusiast or new to the world of premium spirits, Still G.I.N by Dre and Snoop is one to watch. As a premier online liquor store, Royal Batch has included Still G.I.N in our comprehensive gin collection. Whether you’re a die-heart fan of Snoop & Dre or a passionate gin enthusiast, Still G.I.N will be a top-notch tasting experience. Order now!
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