Day of the Dead, Día de los Muertos, is not, in fact, a morbid custom, nor is it only one day. Each year, in most countries that celebrate this 3,000 year-old Meso-American custom, it is divided between October 31st through November 2nd (please see our FAQ section for an explanation of how each day is celebrated).
“KAH” translates to “life” in the ancient Mayan language, and DoD is, in fact, is a celebration of lives lived.
Most common rituals
During the festival, private altars (ofrendas) are adorned with decorative skeletal images (calaveras) or stand-alone skulls (also called “sugar skulls”) and typically festooned with the traditional holiday flower—marigolds. It is thought the golden yellow-orange flower can act as a beacon to guide lost souls to the altar put there by their loved ones. Personal photographs and other colorful ornamentation and mementos are also placed on the ofrendas.
Traditions and rituals vary in countries that celebrate Día de los Muertos and can even differ within the same country. For instance, in Peru, La Diablada, the Dance of Satan (as depicted on our Reposado packaging), and only takes place in Puno. And in Bolivia, actual skulls are placed on ofrendas (as depicted in our Blanco packaging), and this ritual is held later, on November 8th.
The Kah Day of the Dead Tequila Gift Set features 50 ml bottles of distinct tequilas, packaged in vibrant skull-shaped containers inspired by Mexico’s iconic Day of the Dead (Día de los Muertos) celebration. This limited edition gift set highlights the traditional Mexican art and culture, with each bottle designed as a unique skull, symbolizing reverence for the departed.
The set typically includes a variety of tequila expressions, such as Blanco, Reposado, and Añejo, each offering a distinctive flavor profile. The Blanco delivers bright, clean agave notes, the Reposado adds depth with hints of oak from aging, and the Añejo brings a rich, smooth finish with caramel and vanilla undertones.
This gift set not only serves as a memorable present for tequila enthusiasts but also as a collector’s item due to its artistic presentation. It's a perfect way to celebrate the spirit of Mexican traditions while savoring premium tequila.
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