Maker Notes

Back in 1849 when everyone else was using a rye mashbill, we pioneered wheat-based bourbon. And it’s this award-winning wheated recipe that continues to defy trends today. Rebel Bourbon is unapologetically original and brazenly bold.

But don’t let its rough edges fool you. Rebel Bourbon whiskey goes down smooth, whether you prefer it neat, on the rocks, or mixed.

As the newest member of the Rebel Bourbon family, Rebel 100 Proof wheated bourbon takes everything you love about our Kentucky Straight Bourbon and dials it up. Talk about intense.

TASTING NOTES

Don’t be fooled by the sweet aroma up front. It’s hot on the tongue with bold caramel and vanilla notes and a dry finish.

INGREDIENTS

Corn, wheat, and malt

Maker Notes

Back in 1849 when everyone else was using a rye mashbill, we pioneered wheat-based bourbon. And it’s this award-winning wheated recipe that continues to defy trends today. Rebel Bourbon is unapologetically original and brazenly bold.

Rebel 100 Proof Rye Whiskey may be a straight rye, but there’s nothing ordinary about it. This full-bodied whiskey’s got backbone with a bold rye flavor and solid mix of sweet and spice.

TASTING NOTES

A spicy nose opens up into rich yet unpretentious rye flavor balanced by hints of vanilla that’ll keep you on your toes.   

INGREDIENTS
Rye, corn, and malt

AWARDS

Platinum - Medal SIP Awards, 2018

Double Gold Medal - San Francisco World Spirit Competition, 2016

Crafted in 1849 at Stitzel-Weller, Rebel Yell's original wheat-based recipe marked a bourbon twist. In 1936, Mayor Charles F. Farnsley registered "Rebel Yell," producing limited batches for the southern U.S. After the 1980s, LUXCO Spirited Brands took over. Now, over 150 years later, Rebel Yell Small Batch Reserve maintains the legacy with a slightly higher proof (90.6), offering a complex profile of caramel, oak, vanilla, and brown sugar. With notes of wheat crackers and sugar cereal on the palate, it finishes subtly with hints of orange peel and dark chocolate, uniting heritage and modern tastes, available nationwide for the first time.

Platinum Award (Best in Show) at the 2009 World Beverage Competition

The original Rebel Yell recipe dates back to 1849, created at what later became the Stitzel-Weller Distillery. Known for using wheat instead of rye, it offers a smoother flavor. In 1936, the brand was officially registered by former Louisville Mayor Charles F. Farnsley. After the distillery closed in the 1980s, Rebel Yell transitioned to LUXCO Spirited Brands. Now available nationwide, Rebel Yell American Whiskey blends bourbon and rye for a rich aroma of oak, caramel, leather, and red fruits, followed by a palate of sweet plums, raspberries, wheat, and rye, finishing with oak and chocolate notes.

Originating from the heart of Kentucky, this handcrafted single barrel bourbon epitomizes the finest in whiskey craftsmanship. Each barrel is meticulously selected to ensure exceptional quality and flavor consistency. With its robust cask strength, Rebel Enthusiast delivers a full-bodied experience, tantalizing the palate with complex layers of oak, sweet caramel, and subtle spice. Perfect for the true whiskey aficionado seeking an unforgettable sipping adventure.